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Gillette Taps Federer's Sensitive Side

Posted by Shirley Brady on June 2, 2010 04:30 PM

P&G's Gillette brand has rolled out a new campaign featuring Roger Federer. The Swiss tennis champ is touting the Fusion razor's benefits for sensitive skin, an untimely coincidence given his toppling yesterday at the French Open. The campaign was inspired by Gillette's recent (and, it says, first for a brand) accreditation by the British Skin Foundation.

In the UK version of the spot, Fed is shown on a grass tennis court, while elsewhere he's playing on a hard tennis court. Federer previously co-starred in Gillette’s campaigns with disgraced golfer Tiger Woods and footballer Thierry Henry.

James Nunn, P&G grooming brand communications manager, tells Britain's Marketing Week: “Gillette never stepped away from celebrity brand ambassadors, but we will dial their use up or down depending on the relevance of the campaign.”

Comments

Dari United States says:

Roger NEVER sweats like that!

June 2, 2010 05:10 PM #

janani India says:

yes ,roger never sweat like that

June 4, 2010 04:25 AM #

Shray India says:

No one sweats like that. ;)

June 4, 2010 03:34 PM #

Shravan United States says:

I use the blade. Love the blade. Love Federer.

June 4, 2010 11:57 PM #

Majid F.M. Iran says:

ROGER IS HANDSOME AND THE BEST!

June 5, 2010 07:32 AM #

Amor Amor Bulgaria says:

Beautiful face! It is not enough, i want more!

June 5, 2010 07:50 AM #

mencita Argentina says:


Roger is te best, great Champion, for ever my N 1.

June 5, 2010 01:49 PM #

doris United States says:

he is the best, greatest and no 1.he is very handsome.l love him

June 5, 2010 06:43 PM #

BTscene Canada says:

He is the best,Love the blade. Love Federer.

June 8, 2010 04:13 AM #

verified movies Albania says:

Federer is the best but i prefer Rafa.

June 9, 2010 06:06 AM #

Comments are closed

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