2014 Brandcameo Product Placement Awards

campaign tactics

BP World Cup Ads: Pre-Spill Funny

Posted by Shirley Brady on June 4, 2010 06:00 PM

It's been overlooked in the ongoing BP spill saga that the embattled oil giant is an official sponsor of the 2010 FIFA World Cup, donating "millions of litres of fuel" to support the month-long global soccer-fest.

The oil giant's "SA United" TV campaign is aimed at fans of the sport in the host nation, and has already won awards, for good reason.

The TV commercials, which pit teams of unlikely local soccer fans against each other, are quite funny, and you can't go wrong with Screamin' Jay Hawkins, either.

Let us know what you think – check them out after the jump.

Divas vs. Taxi drivers

Café owners vs. Mamas

& click here to watch Car Guards vs. Boytjies

Comments

TJ United States says:

Interesting to contrast these with the "mea culpa" tone of BP CEO's ads this week! These are much more charming and engaging.

June 5, 2010 11:21 AM #

Chewbacca United States says:

The Hawkins song should be updated to "I put a SPILL on you!"

June 6, 2010 08:51 AM #

Magda Switzerland says:

Commercials are indeed funny but the pictures of suffering and dying marine wildlife are also moving the people.
BP has an [another] opportunity to show to the world that it is committed to do good and could use those recourse to support the wildlife rescue.  See what Pepsi has done with the Refresh Project instead of spending the millions on commercials airing... It turned out to be more effective as well....

June 7, 2010 03:10 AM #

Rudy Vetter United States says:

" When times are dark, friends are few..." one of the panels in the ad says. I fear BP will not make a lot of friends with this campaign. No doubt it is highly creative and a very funny campaign, but has absolutely nothing to do with what BP needs these days. Thus it will even increase the public's doubt about where the company is wasting its money. BP would have been better adviced to go dark and stay away from this engagement. Not to mention the thousands of BP employees who may fear for their jobs and may wonder about the millions wasted in such a campaign.
Net net the campaign will not help to sell a single gallon more fuel and will rather contribute to the damages BP's image face these days.

June 7, 2010 10:29 AM #

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