start your engines
Posted by Shirley Brady on June 10, 2010 05:31 PM
The 2011 Jeep Grand Cherokee spot, which will start running on U.S. TV networks tomorrow, also unveils a new tagline — "The Things We Make, Make Us" — that shows that this is as much of an image campaign for the entire brand as it is a promotion for the new Cherokee.
Coming as it does on the heels of a massive recall this week, the tagline aims to evoke the brand's pride in its craftsmanship and heritage — hence the spot's "Manifesto" moniker.
Michael Manley, the Chrysler-owned brand's president and CEO, comments in a blog post today: "This isn’t a vague mission statement; it’s a guiding philosophy of the Jeep brand that we have put into practice."
Take a look and let us know if you think it achieves that lofty goal.