In the News: Nike Takes World Cup

Nike wins social media buzz marketing for World Cup ambush campaign as rivalry heats up with official FIFA sponsor Adidas. FIFA has been targeting World Cup ambush marketers such as these, filing more than 2,500 cease-and-desist injunctions to protect official sponsors.

Twitter adds World Cup site and #worldcup hashtags including nation icon tags.

Tragedy strikes World Cup kick-off in South Africa, as Nelson Mandela misses opening after great granddaughter dies in a car accident.

Yahoo! and (Red) team up to raise funds to battle AIDS in Africa in today-only World Cup promotion.

AT&T's iPad security breach investigated by FBI.

Bing adds social search at bing.com/social.

Brooks takes its shoe on the road.

Foxconn closing ill-fated China factories?

Google says tech glitches halted customization rollout, not user backlash.

Kellogg's UK marketing head expresses doubts about social media.

Miller High Life rolls out redesign.

Skyline Solar powers America's "most solar town" (pop. 20).

Yahoo! and Bing see gains in May.