Posted by Abe Sauer on June 15, 2010 12:00 PM
In April, the new iPad was featured in its first Apple product placement ever, on the ABC comedy Modern Family. More than just a run of the mill product placement, the entire episode revolved around the spanking new device. Two months later, the producer of that show has admitted that this product placement "may have gone a little too far."
Producer Jeff Morton told the Los Angeles Times that the placement "sort of backfired on us." The real insult though? "The computer giant didn't even toss a few freebies the show's way." To make matters worse, Morton admitted that part of the motivation behind the iPad placement was "to get everyone on the staff an iPad." Boo! And boo hoo.
Even if Apple should not expect any more free exposure from Modern Family, don't fret about the in-demand tech brand. It already has replacement placements aplenty to hype the trendy product. See what we're talking about after the jump.
Three films currently atop America's box office — Killers (below), Get Him to the Greek (below) and Sex and the City 2 — feature prominent Apple placements:
Apple can also be seen in a number of upcoming big-budget films as well, including Dinner for Schmucks, Morning Glory (below), Cyrus, Twilight: Eclipse, The Sorcerer's Apprentice, Going the Distance, Machete (below), and Toy Story 3 (below). All of this will help Apple stay atop Brandcameo's top product placements on the big screen.
As for TV, even if Apple's lost ABC, it can count on NBC to fill the void. For some time the brand has been a product placement staple of hit NBC Thursday prime time shows The Office, Parks and Recreation and 30 Rock. No different for NBC's new Thursday night sitcom 100 Questions, which, in its first couple episodes, boasts a range of Apple products (below). Who knew peacocks like Apples?