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Spike Lee's Absolut Brooklyn

Posted by Shirley Brady on June 16, 2010 04:00 PM

Spike Lee's branding campaign for the limited edition Absolut Brooklyn is now out, featuring an ode to the stoop and a love letter to the director's iconic New York home base by poet/actor Lemon Andersen. There's also a Facebook page, Brooklyn Industries t-shirts and a community tie-in with Habitat for Humanity. Take a behind-the-scenes look at the collaboration after the jump.

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Rafael Melo e Silva Brazil says:

I'd like to see a possible Absolut Rio - about Rio de Janeiro. It would have a strong appeal worldwide. Imagine the beaches, sunshine, Cristo Redentor, the Copacabana's sidewalk. It would make a great edition!

June 17, 2010 06:42 AM #

colin United States says:

can someone please tell me what the heck is going on at :16-:17 markers??  WHAT IS THAT SITTING IN FRONT OF THE COMPUTER????  i see hands but whats up with the head???    and floating heads?  a computer in a junkyard??  someone explain that

June 17, 2010 12:42 PM #

A Sauer United States says:

Ok, I get it but I also kind of question the connection? This may work fine for Brooklyn but I think it damages the Spike Lee brand as it pertains to Brooklyn. The borough already has a huge internal war going on over gentrification and what defines gentrification more than a Brooklyn-branded bottle of vodka? Vodka has no connection to Brooklyn (except maybe in the Brighton Beach and Coney Island communities). Lee doesn't appear to be exporting or championing his hometown as much as exploiting it for gain$ and people will remember that.

June 17, 2010 01:27 PM #

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