social media

A Real-Life Truman Show

Posted by Shirley Brady on June 16, 2010 05:00 PM

Next week, starting June 21st, the either very brave or very stupid David Perez is going to the Cannes Advertising Festival, but with a peculiar mission. In a Subservient Chicken-like social media experiment dreamed up by his boss at Leo Burnett in Chicago, Perez will obey the 24/7 dictates and whims sent to his Twitter account (@davidondemand). The Chicago Sun-Times calls it a "stroke of unbridled tastelessness" — what say you?

Comments

Phoyner United States says:

Not sure what Leo Burnett gets out of this, let alone David Perez - other than press like this!

June 17, 2010 02:36 PM #

Comments are closed

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