Devo Crowdsources Comeback

Devo, the faux futuristic band best known for 1979's iconic Whip It single, is back with its first studio album in 20 years. And like any retro brand seeking to relaunch, the group updated its tone and look with market research that tapped focus groups, social media and crowdsourcing to help stage their comeback.

New tracks on the aptly-titled Something for Everyone were put to the vote at clubdevo.com, where more than 40,000 fans weighed in (and apparently nixed one song, according to the Wall Street Journal). Warner Bros. contracted Mother LA to help craft the tongue-in-cheek campaign (documented on the band's YouTube channel), which took a not so subtle swipe at what ails the music industry.

Next up: TV and film projects, with the band now "shopping a reality series based on its marketing campaign and hopes to make inroads with the music supervisors who place tracks in movies and TV shows."