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JetBlue Adds Long-Haul Food Service

Posted by Shirley Brady on June 22, 2010 04:00 PM

JetBlue fliers getting tired of a diet of Terra Blues chips, chocolate chip cookies and DirecTV, rejoice! The airline today announced on its corporate blog that it will start selling food on longer haul flights. While not exactly a nourishing meal, the carrier will begin selling snack boxes (priced at $6 each) on its flights longer than 3 hours and 45 minutes.

The five transfat-free selections will include a "Wake Up" breakfast box on morning flights. The company, which is also promoting its beverage brand partners with an Ocean Spray campaign in its bigger U.S. markets, had been one of the last holdouts among U.S. domestic airlines to offer in-flight meals.

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