Take the survey!

brand partners

Pepto Bismol, Hot Dog Champ

Posted by Shirley Brady on June 25, 2010 12:00 PM

Coney Island's world-famous hot dog eating contest returns on July 4th with a new, and appropriate, sponsor: Pepto-Bismol.

P&G has signed on as the first stomach remedy product for Nathan's Famous Fourth of July International Hot Dog Eating Contest, named for New York's iconic Nathan's Famous hot dog eateries.

The pink liquid balm for overeaters is no stranger to the event, which celebrates its 95th annual hot dog showdown this year. Competitive eaters "have been using it for years," as George Shea, chairman of Major League Eating, tells the Wall Street Journal.

Inspired by the World Cup, Major League Eating is banning vuvuzelas in case spectators get any ideas about blowing plastic horns to cheer on last year's champ, Joey Chesnut, or another competitor.

There will be plenty of noise — P&G plans to give the crowd Pepto-pink thunder-sticks.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements