brand news

In the News: Green Enough? Edition

Posted by Shirley Brady on June 29, 2010 06:50 PM

Adidas 2010 FIFA World Cup giant live-in Jabulani soccer ball stunt in Australia assailed for not being green enough. Watch Adam Santarossa, aka the man in the ball, above.

GE sends giant wind turbine blade to Washington, D.C. to rally support for clean energy and smart grid technology. GE also allocated an additional $10 billion for its Ecomagination initiative.

Does Tesla's successful IPO today bode well for green cars' growth?

Bloom Energy quietly gears up for 2011 IPO.

Cisco reveals smart grid solutions, including home energy management range.

Electrolux plans to make vacuums from plastic ocean trash. Or there's this approach.

GM offers free EV charging stations to first 4,400 Volt buyers.

IBM releases new green business strategy update.

InterfaceFLOR is first European carpet-maker to complete an EPD (Environmental Product Declaration).

Levi's uses recycled denim as insulation, launches competition for best air-drying solution.

McLaren Formula 1 designer Gordon Murray unveils "radical" 74-MPG city car prototype.

Patagonia dreams up zero-impact footwear.

Puma renews bike partnership with Biomega.

SunRun, a U.S. solar panel startup, receives $55 million from Sequoia following PG&E's $100 million investment.

Verizon, Qualcomm and GE back Consert, a smart grid startup.


Shreya India says:

i was just going thorugh this post and found out an interesting comparison between environment and business.. have a look..

June 30, 2010 03:07 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia