Posted by Shirley Brady on June 30, 2010 08:30 AM
Madonna's new Material Girl teen fashion line for Macy's, a tribute to her early 80's heyday, is ramping up marketing ahead of its August debut. Daughter Lola, collaborating with mom, also started a blog to discuss her fashion influences. Madonna fan Britney Spears is also launching her own fashion line.
More branding news:
BP's shares are up as it's battling through Tropical Storm Alex in the Gulf of Mexico. The Wall Street Journal features an in-depth look at BP's safety record.
Celgene is buying Abraxis BioScience for $2.9 billion.
Cisco announces the Cius, dubbed "the BlackBerry of tablets."
Draftfcb is trying to understand what drives consumer buying.
Google is taking on Amazon as it vies to be a bookseller's best e-friend.
Hulu lifted the curtain on its subscription service.
P&G is researching "bad hair days" and other mysteries.
Target is looking at expanding in Canada.
Vodafone offers SME customers the chance to get their logo on a Formula One car. F1, meanwhile, is reducing its carbon footprint.
Yahoo is expanding its customer service to more languages with IBM's help.
YouTube sets course for skippable ads.