brand news
Posted by Shirley Brady on July 1, 2010 06:00 PM
In his first major public outreach since taking over as BP's executive in charge of the Gulf spill cleanup operations, Bob Dudley answered the public's questions submitted via Google Moderator to YouTube's CitizenTube channel. Thousands of questions were submitted for what VentureBeat called a "candid interview," which was also live-streamed on PBS.org.
NBA star LeBron James met with executives from the New York Knicks and the New Jersey Nets in Cleveland today, as his free agency circus begins. The Knicks' pitch, among other incentives, highlighted his billion-dollar earnings potential. The Nets, meanwhile, needled the Knicks by buying billboard space across from the Garden.
Apple's iPhone 4 "antenna-gate" glitch prompts class-action lawsuits, could benefit accessory-makers (and Droid X?)
In a different spin on World Cup marketing, Paraguay supporter (and model) Larissa Riquelme attracts global attention for a very literal product placement.
Charles Saatchi is giving his namesake London gallery to the British nation along with 25 million pounds worth of contemporary art.
Toyota says its Lexus engine flaws may be due to faulty materials, but no recall as yet. [Update: A recall will start in Japan; analyst Koji Endo tells Bloomberg, “The amount won’t hurt Toyota so much, but Toyota’s brand will hurt as Lexus models are its most high-end.”]
A new study on teens and social media finds they're suffering from "Facebook fatigue."
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