Posted by Shirley Brady on July 2, 2010 10:00 AM
Land Rover unveiled its "smallest, lightest, greenest" (and cheapest) Range Rover - the 2011 Evoque, designed by Victoria Beckham.
The Spice Girl-turned-fashion-designer attended its unveiling, above, at a posh (pun intended) party at Kensington Palace with Vogue UK yesterday. Given its partners, the new "baby Rover" was unveiled with all the glitz of a red carpet fashion show. The event also celebrated the 40th anniversary of Range Rover, which will roll its millionth vehicle off the assembly line this summer.
Beckham was also named Range Rover's creative director, in a similar partnership to Polaroid's deal with Lady Gaga and Popchips' arrangement with its new part-owner, Ashton Kutcher.
She was brought on board to help the Evoque, which started life as the LRX concept car, appeal to modern, well-heeled moms. See more in this video: