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World Cup Daily

Coca-Cola, Ericsson Showcase Fans' World Cup Cheers

Posted by Shirley Brady on July 6, 2010 10:00 AM

Coca-Cola's interactive World Cup sign in London's Piccadilly Circus extends its "What's Your Celebration" FIFA campaign with a signboard that displays personalised messages along with live scores and a World Cup news ticker.

Now, members of the public are invited to perform live re-enactments of their goal celebrations on a pop-up Astroturf pitch. The installation will continue through the World Cup's finale on July 11th.

Ericsson is also running a Big Cheer online promotion (at bigcheer.com) to invite World Cup fans from all over the world to cheer on their teams via Twitter, SMS and the Web. All tweets are printed live on confetti in a large glass box, and all participants are eligible to win a SonyEricsson Xperia X10. Check it out after the jump.

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sun United States says:

thank you for sharing the post ,it is really  good

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July 7, 2010 03:46 AM #

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