campaign tactics

Does Old Spice Man Float Your Boat?

Posted by Shirley Brady on July 9, 2010 10:00 AM

Brandchannel's Abe Sauer might not be convinced by Old Spice's "Be a Man, Man" campaign, but it's not stopping the brand, which just rolled out a :15 spot featuring Isaiah Mustafa in a rowboat (and double 'stache). Read Abe's case against the award-winning campaign from a brand perspective, and join our debate to share your thoughts.

More about: Advertising, Old Spice

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