Learn more about Sustainable Brands 2015 San Diego

digital moves

Canon's Photopresso Creates Photo Books Online

Posted by Barry Silverstein on July 13, 2010 12:30 PM

Canon, a brand we recently profiled, continues to innovate beyond its photographic roots.

On July 23, Canon will introduce a new online photo service in Japan, Photopresso, that will make it possible for consumers to publish their own photo books.

It's a move by Canon to get its share of the growing online digital photo print market, which includes such services as KodakGallery.com, Shutterfly.com, and Snapfish.com. Retail chains like CVS and Target also have on-site kiosks available for creating digital photo prints.

The Photopresso website allows users to upload their digital photos, select layout and binding preferences, and order hardcopy versions of photo books they create.

Photopresso also permits photo-sharing on the website's gallery. Gallery visitors can choose a photo book to view and then "flip" through the pages online.

Initially, the service will be available only to Canon users who register on the Canon Image Gateway. Plans call for the service to be broadened to non-members and for Photopresso to be expanded to other countries in addition to Japan.



مقالات تقنية Albania says:

Fantastic post, I recommend all to read this post and follow the guidelines. Keep on sharing more informative posts like this, eagerly waiting for your next hearing.

July 15, 2010 11:29 AM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia