Posted by Sheila Shayon on July 15, 2010 01:00 PM
Starbucks is the first consumer brand to reach 10 million Facebook fans, a.k.a. user "likes." Taking the lead from Coca-Cola over a year ago, Starbucks has attracted 2.3 million fans just in July so far…and the month is only half-over. Starbucks is now in the rarified company of Lady Gaga.
In light of its recent privacy flap, Facebook is treading carefully when it comes to brands' presence on the site, including releasing a new video (above) to address users concerned about advertising on their pages.
As for how Starbucks shot to 10 million?
According to Inside Facebook, Starbucks' success is due to the brand's "popularity and ubiquitousness (and) because the company maintains a very active presence on Facebook."
Consistently found among Facebook's top 20 fastest growing pages, here are Starbucks' latest FB stats:
• Fans: 10,078,172
• Status: Official page
• Category: Retail
• Gain today: +98,840 (+0.99%)
• Gain this week: +562,048 (+5.91%)
And here's the current top 20 "Social Network Stars" as ranked by Famecount:
- Red Bull
- Victoria's Secret
- Whole Foods
- Windows Live Messenger
- SouthWest Airlines
- Victoria's Secret PINK
- Adidas Originals