What We're Reading: Google vs. Bing, Coke's World Cup Winner + more

• Google Steals Ideas from Bing, Bing Steals Market Share from Google [Fast Company]

• Coke's World Cup Song is a Marketing Winner [Bloomberg Businessweek] re our story

• Comic-Con 2010: A Guide to What's New [WSJ's Speakeasy blog]

• The Fortunate 50: Highest-Paid Athletes of 2010 [Sports Illustrated]

• The Hazards and Rewards of Rebranding by Abbreviation, from BP to the Y [Harvard Business Review]

• The Name Game: Readers Weigh in on Recent Startup Name Changes [Xconomy]

More suggested reading:

• Why Volkswagen is Sheepish on Electric Vehicles [Fast Company]

• Pepsi Defends Turf in Pakistan [WSJ - sub. req.]

• WSJ's Katherine Boehret and Robert Scoble on Flipboard

• IAB: New U.S. Privacy Proposal is a Mixed Bag [MediaPost]

• Advertising: Signs of a Recovery [The Economist]

• The Web Means the End of Forgetting [NYT Magazine]

• Method's Josh Handy on Dishsoap Branding at Its Most Weird [The Dieline]

• Eyewear, with a Bit of Disney and a Touch of Apple [NYT]

• Why Google is Getting Into the Wind Power Business [Ars Technica]

• How 16 Great Companies Picked Their Unique Names [AmEx Open Forum]

• The Lifestyles of Mad Men [Inside Higher Ed]