2011 Product Placement Awards

rss

celebrity brandmatch

Next Up for Lady Gaga: Tea

Posted by Barry Silverstein on July 22, 2010 01:00 PM

The Lady Gaga phenomenon doesn't show signs of slowing down anytime soon. Now the most popular person alive on Facebook (she was the first living celebrity to reach 10 million fans), the 24-year old performer has not only cultivated a huge worldwide following... she has become a mega-brand in her own right.

The latest potential income-producing endorsement for the commercial Gaga machine is said to be tea, since Lady Gaga is an avid tea drinker. According to The Financial Express and other sources, the UK's Twinings tea brand is pursuing Lady Gaga, offering her a multi-million pound contract for potentially putting her famous face on a new tea.

A source claimed Twinings' idea is "to have tasting sessions in which she would participate. ... They want to market tea to a new, younger generation -- particularly in America -- and Gaga is making drinking tea cool again."

Lady Gaga's management has supposedly received offers from other tea companies, but Twinings is thought to be the front-runner. We'll soon find out if "Tea for Two" will be replaced by "The Taste of Gaga," one of the names being considered for the new brand. I don't know about you, but some fans might think this is just tasteless.

Given her non-stop touring schedule and other endorsement deals including Polaroid, promoting tea may prove to be a refresh break.

Comments

jim gaga United States says:

cool lady gaga tea i wud luv to drink it

July 22, 2010 03:33 PM #

Ralfy Alberto United States says:

Lady Gaga has 13,305,894 fans on facebook. Saying she has 10 million is an understatement. Smile

July 22, 2010 04:00 PM #

Shirley Brady, Editor, Brandchannel United States says:

Thanks & you're absolutely right. The record, announced earlier this month, was that she's the first living celebrity to reach 10 million Facebook fans:

http://mashable.com/2010/07/03/lady-gaga-facebook/

July 22, 2010 05:22 PM #

kduke United States says:

It wasn't an understatement-- Read before you correct. They did not say "she has 10 Million fans," they said "first to reach 10 million." That she is reaching more than that now is moot.

Cripes-- cut them some slack.

July 23, 2010 11:11 AM #

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoChronicle
An entire 'official' web existence is a Facebook page
Keeping KosherBaby Boomers
The New Disability Market
debateJoin the Debate
Nominate your #1 brand in 2011
BPBP
Back in Business
Casey QuinlanJim Gregory
The Implosion of a Brand: The Susan G. Komen for the Cure Foundation
Digital Watch: WahlWahl Climbing
Assessing Wahl’s Digital Branding
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein