Pop! (Art) Goes Dom Pérignon

Dom Pérignon is releasing a limited edition Andy Warhol tribute bottle. Rendered in the unmistakable Warhol style, the bottles retail for the same price as a regular bottle of Dom, about $150. On the surface this pairing seems sensible. Dom is the champagne of those with means, and collecting Warhols is another pastime of the rich. But look a little deeper and one wonders if Warhol wouldn't have been perplexed, if not disgusted, at the collaboration.

The official line from the beverage brand is "Dom Pérignon commissioned the Design Laboratory at Central Saint Martin’s School of Art & Design to reinterpret its timeless bottle. The result is a unique collection of three bottles, each with its distinct label in red, blue or yellow, paying homage to Warhol’s iconic colour games."

Forget that the Absolut vodka brand already beat Dom to the Andy Warhol schtick. The bigger question is how Dom is the exact opposite pairing one would expect with Warhol.

Warhol was famous for working with simple American brands such as Coca-Cola, Campbell's Soup, and Brillo or everyday products like hamburgers. More than anything, Warhol specialized in Americana. Good grief, Dom Pérignon is French!

When it comes to beverages, would Warhol have been better paired with Coca-Cola, a brand Warhol actually made iconic in his work? To bad Coke is already working with another diva/artiste: Karl Lagerfeld.