Vive le Renault

Posted by Shirley Brady on July 28, 2010 10:00 AM

Renault is looking to boost sales of its Megane brand in the U.K. with a new campaign that, tongue firmly planted in cheek, compares France and England as a fictional character, Claude, drives a Megane from Menton in France to Lancashire in England.

Renault hopes to inject more "joie de vivre" into the Megane brand, which has been facing tough competition from the Ford Focus and Vauxhall Astra, reports Brand Republic.

Follow Claude's journey on the Megane Experiment website or on Facebook.

More about: Automotive, Advertising, Renault, Megane, Ford, Focus, Vauxhall, Astra

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