Social Media Watch: Facebook Girds for Google Battle

Facebook readies for looming social battle with Google with reported company lockdown and weekend hours (and games exec search), as Google shores up social investments with its latest deal: the $70 million acquisition of digi-gamer Jambool. FB is also shrinking the tabs on brand pages.

Edelman's Steve Rubel ponders marketers email vs. social media conundrum in his latest column for Ad Age, a topic that Brandchannel's Sheila Shayon examined in her look at Ben & Jerry's recent customer flap in the U.K.

Coor's Light and other alcohol brands tread carefully in social media.

Google makes it easier for companies to switch to Chrome.

Monopoly has an unofficial social media edition.

MTV names first TJ, or Twitter jockey: Gabi Gregg, winner of a search sponsored by American Express Zync. Follow her here.

Novartis pulls Facebook widget following FDA complaint.

Skype, primed for an IPO, aims to make money from ads, games and virtual gifts.

Toyota is looking for Prius champions on its Facebook page (contest ends Friday).

Twitter nabs former Facebook and Yelp execs as it looks to expands ad sales.

Wowd unveils real-time search engine and social dashboard for Facebook.

Hospital employees in California post Facebook comments about patients, raising privacy and ethics concerns.