Social Media Watch: W+K's Old Spice Man Case Study

Posted by Shirley Brady on August 10, 2010 04:04 PM

• "Old Spice Man" social marketing campaign results (such as 1.4 billion campaign impressions) are discussed in a video case study, above, by W+K.

• Gowalla's check-in API is released to third-party applications as Twitter prepares to share Promoted Tweets and Promoted Trends with third-party apps.

• Your Google Stories squares off vs. latest batch of users' Facebook stories.

• AT&T's U-verse app brings TV to subscribers' smartphones.

• Facebook's geolocation Foursquare-like feature is coming soon.

• Foot Locker Europe expands "cheeky" game on Facebook.

• Twitpic founder launches Heello, a social startup aimed at businesses and potential rival to HipChat, another B2B social enterprise play.

• Twitter-inspired CBS series starring William Shatner, #*! My Dad Says, is being boycotted by parents' watchdog.

• Watch Twitter's Rushmore-inspired recruitment video after the jump.

The inspiration:

More about: Social Media, AT&T, CBS, Facebook, Foot Locker, Foursquare, Gowalla, Heello, HipChat, Old Spice, P&G, Twitter, U-verse, Wieden+Kennedy

Marketing says:

Great article.. Social media marketing is one of the most effective internet marketing toles..

August 11, 2010 01:57 AM #

A Sauer says:

I understand that W+K wants to take credit for this while everything still seems like a success. But W+K's case study pretends to be one about branding but mostly quotes short-term numbers like video views and immediate sales boosts. As an advertising case study this is great; as a branding case study it is WAY too early to know anything.

August 11, 2010 11:52 AM #

Shirley Brady says:

Hi Abe: I agree that it's early days yet to see what kind of lasting impact this campaign has on the Old Spice brand, and that W+K has a vested interest in spinning this as a success. So more to come!

August 11, 2010 02:50 PM #