Best Global Green Brands 2014

social media watch

Social Media Watch: W+K's Old Spice Man Case Study

Posted by Shirley Brady on August 10, 2010 04:04 PM

• "Old Spice Man" social marketing campaign results (such as 1.4 billion campaign impressions) are discussed in a video case study, above, by W+K.

Gowalla's check-in API is released to third-party applications as Twitter prepares to share Promoted Tweets and Promoted Trends with third-party apps.

Your Google Stories squares off vs. latest batch of users' Facebook stories.

AT&T's U-verse app brings TV to subscribers' smartphones.

Facebook's geolocation Foursquare-like feature is coming soon.

Foot Locker Europe expands "cheeky" game on Facebook.

Twitpic founder launches Heello, a social startup aimed at businesses and potential rival to HipChat, another B2B social enterprise play.

Twitter-inspired CBS series starring William Shatner, #*! My Dad Says, is being boycotted by parents' watchdog.

• Watch Twitter's Rushmore-inspired recruitment video after the jump.

The inspiration:

Comments

Marketing United States says:

Great article.. Social media marketing is one of the most effective internet marketing toles..

August 11, 2010 01:57 AM #

A Sauer United States says:

I understand that W+K wants to take credit for this while everything still seems like a success.  But W+K's case study pretends to be one about branding but mostly quotes short-term numbers like video views and immediate sales boosts. As an advertising case study this is great; as a branding case study it is WAY too early to know anything.

August 11, 2010 11:52 AM #

Shirley Brady United States says:

Hi Abe: I agree that it's early days yet to see what kind of lasting impact this campaign has on the Old Spice brand, and that W+K has a vested interest in spinning this as a success. So more to come!

August 11, 2010 02:50 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements