Learn more about Sustainable Brands 2015 San Diego

social media watch

Social Media Watch: W+K's Old Spice Man Case Study

Posted by Shirley Brady on August 10, 2010 04:04 PM

• "Old Spice Man" social marketing campaign results (such as 1.4 billion campaign impressions) are discussed in a video case study, above, by W+K.

Gowalla's check-in API is released to third-party applications as Twitter prepares to share Promoted Tweets and Promoted Trends with third-party apps.

Your Google Stories squares off vs. latest batch of users' Facebook stories.

AT&T's U-verse app brings TV to subscribers' smartphones.

Facebook's geolocation Foursquare-like feature is coming soon.

Foot Locker Europe expands "cheeky" game on Facebook.

Twitpic founder launches Heello, a social startup aimed at businesses and potential rival to HipChat, another B2B social enterprise play.

Twitter-inspired CBS series starring William Shatner, #*! My Dad Says, is being boycotted by parents' watchdog.

• Watch Twitter's Rushmore-inspired recruitment video after the jump.

The inspiration:


Marketing United States says:

Great article.. Social media marketing is one of the most effective internet marketing toles..

August 11, 2010 01:57 AM #

A Sauer United States says:

I understand that W+K wants to take credit for this while everything still seems like a success.  But W+K's case study pretends to be one about branding but mostly quotes short-term numbers like video views and immediate sales boosts. As an advertising case study this is great; as a branding case study it is WAY too early to know anything.

August 11, 2010 11:52 AM #

Shirley Brady United States says:

Hi Abe: I agree that it's early days yet to see what kind of lasting impact this campaign has on the Old Spice brand, and that W+K has a vested interest in spinning this as a success. So more to come!

August 11, 2010 02:50 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia