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social media watch

Social Media Watch: W+K's Old Spice Man Case Study

Posted by Shirley Brady on August 10, 2010 04:04 PM

• "Old Spice Man" social marketing campaign results (such as 1.4 billion campaign impressions) are discussed in a video case study, above, by W+K.

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The inspiration:


Marketing United States says:

Great article.. Social media marketing is one of the most effective internet marketing toles..

August 11, 2010 01:57 AM #

A Sauer United States says:

I understand that W+K wants to take credit for this while everything still seems like a success.  But W+K's case study pretends to be one about branding but mostly quotes short-term numbers like video views and immediate sales boosts. As an advertising case study this is great; as a branding case study it is WAY too early to know anything.

August 11, 2010 11:52 AM #

Shirley Brady United States says:

Hi Abe: I agree that it's early days yet to see what kind of lasting impact this campaign has on the Old Spice brand, and that W+K has a vested interest in spinning this as a success. So more to come!

August 11, 2010 02:50 PM #

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