Posted by Shirley Brady on August 11, 2010 10:30 AM
JetBlue has joined Apple in the P.R. hall of shame fame with its own animated recreation by Taiwan's Apple Daily newspaper of Monday's epic Steven Slater quit-and-slide episode. Slater, who's out on bail awaiting a hearing, is being hailed as a "working class hero" and "Facebook rockstar" in some quarters.
JetBlue, meanwhile, may be cooperating with officials but not with the public; in fact, it's refusing to address the incident on Facebook, Twitter, its blog or other consumer touchpoints. This morning, JetBlue PR tweeted "we don't comment on ongoing investigations nor on the personal information of our customers or crewmembers" (after having chastised comedian Andy Borowitz for making light of the incident).
For a brand that prides itself on being open and engaging, it's a little surprising. How do you think JetBlue should respond to the Slater incident? (Update: JetBlue's communications team finally responded on the company's blog post - check it out here.)