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In the News: From AB InBev to Wal-Mart

Posted by Dale Buss on August 12, 2010 09:15 AM

Anheuser-Busch InBev reaps volume gains from its big marketing bet on the 2010 FIFA World Cup.

Apple, Method and Virgin Atlantic succeed in creating “brand experiences,” according to a new Forrester report.

Barnes & Noble is seen as likely to settle its litigation with investor Ronald Burkle.

Best Buy and Macy’s get behind store-based Shopkick mobile-phone app.

ESPN partners with Gas Station TV for brand integration.

Facebook objects to the net-neutrality plan hatched by Google and Verizon.

GM's turnaround continues with $1.3-billion second-quarter profit, bolstering the case for an IPO.

Google makes inventory available to advertisers on DirecTV via its new TV Ads System.

JetBlue raises eyebrows with its response to the Stephen Slater incident.

McDonald's, Jack in the Box and other fast-food chains face possible bans on kids' meal toys in San Francisco.

United and Continental reveal post-merger logo and visual branding.

YouTube enables get-togethers with Meetup (and has changed titling, embedded navigation features within videos).

Wal-Mart tops list of charitable cash givers, with AT&T No. 2.

& cue the inevitable "End it Like Beckham" headlines.

Comments

LemonMeister United States says:

Ron Burkle's poison pill reaches into other businesses. Ron Burkle & Bollenbach are on KB Home Board of Directors when he built this Lemon. http://www.akbhomesucks.com he has never answered a single letter sent to him. B&N customers to expect the same customer service. Google "KB Home Sucks" I'm not the only one abandoned by Burkle and KB Home. Just because your a Billionaire does not excuse your behavior, obviously the billions were made on the backs of the small guy. Ron your a disappointment not a savior of society.

August 18, 2010 02:21 PM #

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