Target's Fall Fashion Spectacle Hits New York

Target has been teasing its fall fashion show taking place tonight in New York with a series of videos and ads across local websites and a Twitter feed.

It's taking over all the rooms on one side of the Standard Hotel, where 66 dancers will debut its fall collection with a Rear Window-style free show for the public. For those not in New York, the event is being streamed at 9pm ET on Target's Facebook page.

The design-centric retailer today announced healthy second quarter results, including gaining "some market share" against competitor Wal-Mart, reports the Wall Street Journal. "Target's efforts to recapture its footing include boosting its 'cheap chic' profile with sales of higher-margin discretionary items," notes the WSJ.

"Still, business has been a push-and-pull over consumers who have seemingly alternated between Target and ultra-discount giant Wal-Mart, depending on the outlook for the economy. For now, Target has been the better performer again."

Take a peek at tonight's performers (which Target no doubt hopes doesn't include gay rights activists and protesters) after the jump.

Here's how Target has been teasing tonight's fall collection debut in New York: