Fro Yo Convenience: Pinkberry Caters to Customers

Pinkberry, a California-based chain of yogurt stores that has rapidly expanded across America and internationally, is upping the ante with the launch of Pinkberry Catering.

In addition to serving up premium frozen yogurt in some 95 locations worldwide, Pinkberry now delivers yogurt and customized toppings for any occasion at select locations in the U.S. and Mexico.

Consumers can order online, choosing from a variety of yogurt flavors and sizes and then create their own "topping bar" by selecting from more than 30 toppings. Pinkberrry will drop off the order at the desired time, set up a serving station and offer guests "the full Pinkberry experience," for the first time beyond its retail locations.

"We have found that people are overwhelmingly surprised that they can provide the Pinkberry experience to enhance their special event," says CEO Ron Graves. "We have catered everything from unique, high profile celebrations to casual dinner parties."

Pinkberry began in West Hollywood, California in 2005, offering premium frozen yogurt accompanied by daily cut fresh fruit and other quality toppings.

The frozen yogurt category that has enjoyed healthy growth, according to the International Dairy Foods Association. In 2008, for example, it was the only frozen confection category to grow in both branded and private label products, in both dollar and volume sales.

Pinkberry competes with numerous frozen yogurt chains, including Golden Spoon, Red Mango, TCBY, and Yogurtland. To help shore up customer loyalty, it's not only catering to user's tastes, but also cultivating a community of Pinkberry Groupies, including reaching out to the brand's enthusiasts on Facebook and Twitter.

Now those fans can enjoy the Pinkberry experience at home, work or beyond. Cool!