Best Global Green Brands 2013

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In the News: American Airlines, Boeing, USA Today + more

Posted by Dale Buss on August 27, 2010 09:00 AM

* 3Par accepts sweetened bid from Dell as an old-fashioned corporate slugfest continues and HP raises its bid to $30/share.

* 8th Continent aims new marketing campaign for soy milk at U.S. moms.

* American Airlines vows to fight a record U.S. fine over alleged maintenance violations.

* Asahi extends push into Australia.

* Audi gets promotional push in gear in Hollywood.

* Boeing postpones delivery of its 787 Dreamliner aircraft once again.

* Diageo slumps financially due to slowdown in North America.

* Draft FCB disgorges three top executives of the Interpublic Group agency.

* EZFace enjoys tests of its “virtual mirrors” in retailers ranging from Wal-Mart to Carrefour (more in our story).

* Ford plans eight new models to drive market-share increases in India.

* Hyundai nears a turning point in the Chinese auto market.

* Lenovo plans to develop a game console as the Chinese electronic giant seeks further expansion.

* Nestle invests heavily in expanding its presence in the coffee trade with new outlays in the farming end of the business.

* Sears brings in a digital expert as its new CMO.

* Target joins other retail chains by jumping into the flu-prevention business early in the season.

* USA Today undergoes radical restructuring as America's former #1 newspaper repositions for digital.

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