In the News: The Emmys, Recalls, BMW, GM

* Alberto-Culver uses “professional positioning” to help Tresemme rise quickly in the hair-care brand world.

* BMW’s former North American CMO, Jack Pitney, dies in a farming accident.

* Edmunds.com predicts reports this week of a dip in August U.S. car sales from July.

* Ford CMO Jim Farley says that Super Bowl advertising “doesn’t really matter.”

* General Motors’ new CMO, Joel Ewanick, vows to keep bringing new blood into the organization.

* Genzyme rejects $18.5-billion bid by Sanofi-Aventis as the biotech firm tries to stave off acquisition by the French pharmaceutical giant.

* Google faces off against Oracle in war over open-source software in the corporate world.

* Infineon Technologoes agrees to sell its wireless-chip unit to Intel.

* Jamba Juice expands school give-back program. 

* Johnson & Johnson, Toyota, Tyson and – now – egg producers have issued a spate of recalls lately that raises the possibility that consumers are growing inured to recalls.

* Mad Men and Modern Family top the Emmy Awards on Sunday evening.

* Mini thinks bigger with new TV ads for its crossover vehicle.