A world exorcised of brands?

Posted by Abe Sauer on August 30, 2010 03:15 PM

Harley-Davidson’s Avatar product placement, found in the added early minutes of the re-released film, will not be added to Brandcameo this week as The Last Exorcism wins this slow summer weekend.

The last time Brandcameo featured a film with “exorcism” in the title was 2005. The Exorcism of Emily Rose tallied up a full 12 brands (though four of those were university names). This week’s exorcism keeps with this trend of horror films as very unexploited for product placement. In fact, while the average number of brands per film for all top films over the last five years is about 22, horror movies over the same period have averaged just 8.5.

The full rundown of The Last Exorcism, more on the brandless horror film genre, and how Range Rover almost notched another stunning placement this week over at Brandcameo.

More about: Brandcameo, The Last Exorcism, Range Rover, Harley-Davidson, Product Placement

Mark says:

interesting. i guess there aren't many brands that want to be associated with the kinds of things you experience in horror films. or is there more to it?

August 31, 2010 07:30 AM #

A Sauer says:

Mark: That appears to be the case. Both that brands don;t want to actively be involved in horror films and that they don;t want to allow their products to be used as props in horror films. Famously, the 2004 #1 film Dawn of the Dead was refused use of a Starbucks coffee shop, in which a huge chunk of the film takes place, even though the coffee shops role was a positive one.

August 31, 2010 11:24 AM #

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