Posted by Shirley Brady on September 2, 2010 01:00 PM
Remember the (just sold) Burger King's smash viral subservient chicken campaign? Meet its successor: the Tipp-Ex bear, a Bic-engineered viral marketing campaign that exemplifies a simple brand promise: the power of whiting out (and changing the future).
Just follow the instructions and type in an action to direct the action. The language is NSFW, so be warned! Some hints after the hump.
Try typing in "loves," "eats," "washes," "feeds," and "tickles" — and, most on-brand, "erases."
So is this closest to BK's chicken, Old Spice Man's social media responses, or the Pringle's Can Hand interactive banner? And does the longer you keep clicking on the interactive increase brand engagement? We'd be interested to hear any thoughts or stats!