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Adidas Woos Skateboarders, Star Wars Fans

Posted by Shirley Brady on September 6, 2010 11:00 AM

Adidas Originals has been busy in Brazil with Destroy and Create, a cultural brand promotion in Sao Paolo that fuses art and design with skateboard culture (spreading the word on Tumblr, Facebook and Twitter). Also whetting the interest of that hipster subculture: the brand's latest Star Wars kicks.

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