Interbrand IQ: The Best Asian Brands Issue

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In the News: ABC, Barclays, MSG + more

Posted by Dale Buss on September 7, 2010 09:00 AM

* AIG sets a date for its AIA unit IPO.

* Amazon poached Microsoft's head of game platform strategy, Andre Vrignaud.

* Barclays promoted Bob Diamond, an American turned high-profile British banker, as its next CEO.

* BlackBerry-maker RIM acquired mobile startup DataViz for $50 million.

* Christian Dior's "Shanghai Dreams" ad campaign in China deemed racist by some critics.

* Coors Light launches aluminum bottles in time for NFL season.

* Campbell Soup pursues stressed shoppers with value-based promotions.

* Craigslist shut down its adult services listings in response to US attorney generals' complaints.

* Disney confirmed that David Westin, head of news for its ABC TV network, is stepping down.

* Experian, State Farm and other brands rediscover the jingle.

* JPMorgan Chase is paying $300 million for naming rights to Madison Square Garden.

* Kirkland & Ellis, Quinn Emanuel Urquhart & Sullivan, Latham & Watkins, and Skadden Arps Slate Meagher & Flom earn “Fearsome Foursome” moniker for US law firms.

* LG's Optimus Windows Phone 7 smartphone, av. in Oct., can send photos to TVs.

* NFL Network hired football legend Joe Theismann as a commentator.

* Oracle hired former rival, ousted HP CEO Mark Hurd, as co-president.

* P&G's North American powdered laundry detergent brands (Tide, Gain, Cheer, Dreft, and Ivory Snow) are changing to a greener compacted formula.

* P&G is also working with Accenture to leverage digital platforms for innovation.

* Petronas, the Malaysian energy giant valued at $2 billion, filed for an IPO.

* Sodexo, Aramark and Compass roll out childhood-obesity campaigns as millions of American children return to school this week.

* Volvo, H&M and MTV lead brands advertising in virtual worlds by sponsoring virtual goods.

* 7Up, Sprite and Sierra Mist see consumer interest rise in lemon-lime soft drinks.

* Less than half of Americans feel owning a TV set is a necessity, according to new research from Pew.

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