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viral marketing

Coca-Cola Brings Happiness to UK

Posted by Shirley Brady on September 7, 2010 10:00 AM

Coca-Cola today launches its Open Happiness campaign in the UK, releasing the much-anticipated sequel to its Internet sensation — the Coca-Cola Happiness Machine. The viral video, which was created in-house and won CLIO's 2010 Gold Interactive Award, attracted one million views in the first week of its US launch in January. Happiness was also a theme of the brand's FIFA World Cup sponsorship this year.

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