Brand Xerox: Lifted by Association?

Posted by Shirley Brady on September 7, 2010 03:15 PM

Last week we mentioned Xerox's new "Ready for Real Business" brand campaign campaign, which takes advantage of its clients' brand halos to burnish its own. We now have some examples:

Above, a couple of bellmen at Marriott Hotels & Resorts (for which Xerox handles 11 million invoices annually) provide a lighthearted look at how they couldn't finish the company's monthly invoices because they're so focused on guests.

After the jump, spots featuring the New York Mets and Ducati.

More about: Rebranding, Xerox, Marriott, MLB, New York Mets, Ducati, Advertising, Video

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