Brand Bites: Fashion Week (or Weak?) Edition

* New York Fashion Week may be whetting appetites (and chopping trees) for Spring/Summer 2011, but back on earth, Kmart's busy wooing fashionistas for fall, above.

* The Kardashians are also in NYC this week pitching their K-Dash line for QVC to fashionistas, while real designers ply their wares, goody bags, sex toys?

* The memorably-named Acne denim brand, meanwhile, is launching a line seemingly targeted at transvestites and cross-dressers.

* Chanel's relaunched Soho boutique for NY's Fashion Week features a gotta-get-it Yeti look.

* Project Runway winner Christian Siriano's catwalk footwear was indeed fierce (but Payless-ready?)

* Dumb Wonderbra ad, or dumbest Wonderbra ad?

* Professional TV abdomen The Situation's trademark applications are in a situation.

* See, everything worked out fine: BMW's August sales numbers return to pre-economic collapse levels.

* GM's new CEO, meanwhile, aspires to beat a brand (Cadillac) it's already bested.

* Ole Miss fans won't be cheering on a Star Wars-inspired Admiral Akbar mascot, despite ESPN's awesome homage:

* The 10 worst ever 9/11 themed ads. Yes, there are more than ten.

* Honda registers VX4 trademark. Why?

* Pantry Inc. launches rebrand of 200-plus CITGO stores.

* Pfizer's Quigley unit denied bankruptcy.

* Sony explains its "Marcus Rivers" spokesman.

* What brand of car does Tom Brady crash?

* Is that a spoof Energizer commercial? Oops, no... not a spoof: