Google Advertises Google Ads

Google has rolled out its first campaign promoting its display advertising platform. The campaign, called Watch This Space, is a play on words -- "space," in this case, reference to "the blocks of display advertising users see on the Web pages they browse," as the New York Times notes.

The video overview above is supplemented with other videos that focus on the platform's open ecosystem, simpler/integrated system, measurement and reporting, creative flexibility, and Google's ad targeting capabilities.

“With years of significant investment, display is now very much a core business for Google," said Google's Rob Shilkin to the Times.

The campaign uses Google’s primary color scheme with blue, yellow, red and green advertising “spaces” and their related pixel sizes like 300 x 250 or 728 x 300 in the upper-right-hand corner of each box.

Neal Mohan, Google's VP for product management, stated in a blog post that the display advertising efforts were focused on three areas: simplifying online display advertising for marketers, delivering better performance and making display advertising more accessible to businesses of all sizes.

He also notes that 40% of the ads Google currently displays are non-text ads, not counting ads that run alongside search results. Google’s display network consists of over 1 million partner sites including YouTube.

The Ad Council, Hawaiian Airlines, Lipton and Quaker Oats are among the case studies Google has highlighted that have already used the advertising model.