In a bid to attract advertisers and new users, Twitter is revamping Twitter.com in order to make it easier to use, faster and richer. It also wants to foster serendipity and better engage users and increase brand loyalty: in this case, that means a design that surfaces the best content, aids discovery of people to follow and creates a richer experience overall.
The rationale behind enhancing Twitter.com as opposed to, say, launching a new mobile platform or iPad app: Twitter.com has always been the most popular Twitter client, according to CEO Evan Williams, with 78% of active users having used Twitter.com to tweet in the last 30 days.
In addition to unveiling a new logo featuring a black background, users will see the ugraded Twitter.com interface in the coming weeks.
As the brand states, Twitter has always been about getting a lot in a little: "The constraint of 140 characters drives conciseness and lets you quickly discover and share what's happening. Yet, we've learned something since starting Twitter—life doesn't always fit into 140 characters or less."
The new, re-engineered Twitter.com still offers "the familiar timeline, yet underneath each Tweet is a handful of information, deeper context and even embedded media. Simply click on an individual Tweet and a details pane slides out on the right and reveals this content." The revamped website's new features include:
* Redesigned interface: The site has a cleaner timeline; a rich details pane that instantly adds more impact to individual tweets while still maintaining the simplicity of the timeline; and infinite scroll (you no longer have to click "more" to view additional tweets.
* Media capabilities: The new design enables embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
* Related content: When you click a tweet, the details pane shows additional information related to the author or subject. Depending on the tweet's content, you may see @replies, other tweets by that user, a map of where a geotagged tweet was sent from, and more.
* Mini profiles: Click a @username to see a mini profile without navigating from the page, which provides quick access to account information, the user's bio and recent tweets.
Find out more at http://twitter.com/newtwitter