Posted by Shirley Brady on September 17, 2010 01:00 PM
Ford's just-released interactive app for Apple's iPad showcases the 2011 Fiesta. The app highlights "the vehicle's 15 class-exclusive features, 40 mpg story, connectivity and accessories."
Fiesta is the first Ford model to use an app (iPad only, so far). With more than 3 million Apple iPads sold to date, the automaker says "this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure."
Ford executive Thomais Zaremba comments: "Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect. It’s another way for us to reach out to customers in the digital and social media space."