Posted by Shirley Brady on September 21, 2010 11:00 AM
Burberry streamed its spring/summer collection live from London, where it's the last day of the womenswear collections at London Fashion Week, on its website. In a new twist on its digital-forward fashion shows, customers attending virtually could place orders via iPads after the show, which you can watch after the jump.
Burberry's chief creative officer Christopher Bailey, who invited fans of the brand via Facebook to watch online, also released a soundtrack this week featuring British musicians (including tracks from the Burberry Acoustic music project), with a cut of sales supporting the Fashion Arts Foundation in the UK.
More about: Fashion, Burberry, Fashion Week, Apple, iPad
Associate Editor, brandchannelNew York
Associate Consultant, Verbal IdentityNew York
Resource AssociateNew York
Senior Account ManagerToronto
Freelance Trademark AnalystNew York
Tone of Voice SpecialistDallas
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Finance, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech
Tips? Ideas? Contact:email@example.com