Posted by Sheila Shayon on September 21, 2010 11:30 AM
The first Foursquare application for digital signage networks has been developed by ScreenScape, a Canadian company that enables businesses to recognize and reward consumers, in real-time, on in-store displays.
Its Foursquare widget offers deeper granularity for hyper-local, in-venue marketing. The ability to influence decisions at the point of sale is proving increasingly effective, with the digital echo reverberating on social networks collateral gold.
ScreenScape, built on open-Internet technology, is delivered as software-as-a-service (SaaS) enabling each business venue to deliver location-specific content while all company digital screens show the same Foursquare promotion. Take a look after the jump.
"The strength of Foursquare comes from our vibrant and fast-growing community of users. When we released our API, we were searching for companies that would create new mechanisms and platforms for helping businesses better engage with and reward our community," comments Tristan Walker, director of business development for Foursquare.
“ScreenScape’s new Foursquare widget provides a valuable tool to businesses that allows them to take customer interactions to a real-time, visual level right inside their venues. The implications for this from a marketing perspective are vast.”
As location-based services mature, the competition is heating up, but Foursquare remains ahead with 3 million-plus users and 100,000 sign-ups weekly. With Screenscape’s widget, store and venue capabilities, managers can welcome local Mayors by name and image, promote specials, and aggregate and broadcast users in the vicinity,
“ScreenScape-powered displays can play a key role in helping to manage location-based services and bridging the gap between online and on-site marketing,” says Kevin Dwyer, ScreenScape's president and CEO. "Foursquare has broken new ground with its service, and we believe ScreenScape is the perfect tool to bring it to life where it really counts – right at the point-of-sale."
It certainly adds a social/digital layer to recognizing and rewarding loyal customers.