getting by with a little help
Posted by Shirley Brady on September 21, 2010 02:00 PM
Xerox isn't just borrowing its clients' brands and mascots for its "Real Business" rebranding campaign; it's also borrowing their property. For its annual analysts' meeting today, the company is using the New York Mets' CitiField — having already used Mr. Met in one of its new image spots. See more from today's meeting after the jump.
Xerox president of corporate operations, Jim Firestone, reviewed the company's corporate strategy:
CMO Christa Carone discusses the company's new advertising campaign:
Analysts watched CEO Ursula Burns' interview with CNBC's Maria Bartiromo:
More about: Rebranding, Xerox, New York Mets, B2B
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