Dr. Bell: Intel's Social Intel Inside

Genevieve Bell, an Australian with a doctorate in cultural anthropology, is finding herself in the spotlight these days.

Intel's director of user experience (technically, "interaction and experience research") leads a team of social scientists within the brand's digital home group is profiled this month in Fortune magazine, where she comments about her work:

"As an anthropologist, I couldn't have picked anything more fertile. But let me be clear: I don't believe that technology changes us; we choose to be changed by it. My BlackBerry doesn't wake up in the morning and say, 'What will I do today?'"

Fortune's profile calls Dr. Bell "one of the world's foremost thinkers on the intersection of technology and humanity." She also caught Fast Company's attention, which you can see a snippet of after the jump. Follow her Intel blogging for more insights.