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Wall Street 2: Product Placement Never Sleeps

Posted by Abe Sauer on September 27, 2010 05:00 PM

The plot of Wall Street: Money Never Sleeps is meant to be a commentary on the "greed" in its 1987 predecessor. Likewise, the sequel's product placement is a comment on what was on display in the first film. Both greed and product placement are now good.

The film itself underwent a slick marketing blitz the former never would have dreamed of. Michael Douglas' anti-hero character Gordon Gekko even had a fake Twitter account. His fictional book, Is Greed Good?, inspired a website that promotes the film.

After the jump, a few of the film's brands, including Borders, Bulgari, IWC, Apple, Moet and Ducati .

 

 

 

 

 

Go to Brandcameo for a full run down of the brands featured in Wall Street: Money Never Sleeps.

Comments

D Banks United States says:

My wife commented on the scene at the gally were the women were wearing tear drop earings was this by design for product placement

October 4, 2010 10:11 PM #

Comments are closed

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