Levi's: Get Back to Work

Levi's released another mini-doc in its 2010 Go Forth campaign, featuring the good people of Braddock, Pennsylvania. The brand is working with the town to restore pride and jobs through a year-long "We Are All Workers" pro-social commitment touting the virtues of work (building a Braddock community center) and working together (via printmaking workshops, coming next to New York). And, of course, denim workwear. Levi's brand of denim workwear. Click through for a look at Levi's workwear collaboration with designer Billy Reid.

Levi's and Vice magazine's VBS.tv went to Alabama this summer for the annual "Billy Reid Shindig", a three-day-long celebration "swelling with live music, culinary delights, non-descript bottles of moonshine and plenty of Southern hospitality" with Reid, this year's GQ and CFDA Menswear Designer of the Year. The video offers a glimpse at Reid's world and the "Levi's Work Wear by Billy Reid" collection. VBS.tv also produced a documentary, The Muscle Shoals Sound, showcasing the collaboration and the designer's Alabama musical roots.