Posted by Abe Sauer on October 1, 2010 03:00 PM
Just in case there was any doubt about how a lot of those products we noted on Monday got into the Wall Street sequel, director Oliver Stone said on Wednesday: "We needed help, and we took it where we could without, I think, prostituting the movie."
Stone admits that the film had to turn down Starbucks' advances as it already had a placement partner in Dunkin' Donuts. And while Stone insists, "There was no scene that we did out of the way specifically to accommodate" a particular brand sponsor, we wonder if he remembers his full screen shot of Heineken.
If you missed it, read our take on all the product placement in Wall Street: Money Never Sleeps.