Levi's Workshop NYC Opens to Public

Now settled into the former Deitch gallery space in New York's Soho district, Levi's second pop-up workshop officially opened on Thursday night.

The inaugural photography exhibition, up through Oct. 17, is curated by NYC's go-to hipster photog Tim Barber of tinyvices.com fame, who was featured in Scion's Los Angeles exhibition with Vice magazine last fall.

Levi's temporary photo studio is open to the public through Dec. 15, with a program including streaming and in-person events, classes, vintage equipment rental or photo-related goods for sale, and a variety of projects such as a visitors' yearbook.

Joshua Katz, Levi's head of collaborations, partnerships and creative concepts, tells Cool Hunting that "the reason a lot of brands don't do this is because it's hard, it's tiring."

Katz also just wrapped up Levi's first workshop, in the brand's hometown of San Francisco, which promoted letterpress printing by collaborating with local luminaries such as chef Alice Waters (below). In a similar vein, its NYC workshop is collaborating with New York chef April Bloomfield.