P&G and Luxottica Bring China's Future Into Focus

At Procter & Gamble's annual meeting of shareholders yesterday, the company showcased not only its achievements of the past year and plans for the next, but also highlighted its philanthropic and corporate social responsibility efforts.

Case in point: Brian Sasson, P&G's Global Social Investment Manager, who was shown (in the video above) talking about how his daughter's new eyeglasses made him realize that it's a rare sight in China to see kids wearing glasses.

The heartwarming upshot: he duly partnered with Luxottica, featured here back in July, and helped fund Luxottica's OneSight initiative to bring glasses to more than 800 Chinese students through mobile vision clinics at P&G's Hope Schools in rural China.