Posted by Abe Sauer on October 19, 2010 05:00 PM
Is stupidity a product? Because if stupidity is a product then Jackass 3D is the most product-placed film of all time. Yes, even more than Sex and the City.
Sadly, stupidity is not a product, though, for some, it is a brand position. In fact, the stupidity on display in Jackass 3D may explain why there are so few brands, with most of them in the background. A pair of boxing gloves, repeatedly used in one gag, may be Everlast, but the brand is intentionally obscured under duct tape.
Yet, there are a few mentionable amongst the unmentionables.
Budweiser figures prominently in a rather absurd scene. “Two Budweisers,” says Jackass’ Wee Man, just before a preposterous, if staged, bar fight ensues.
Other fashion brands such as New Balance, Converse and Levi’s show up in scenes, though they never get the spotlight.
Jackass-in-chief Johnny Knoxville dons a pair of classic Ray-Ban Wayfarers for least half the film. The Wayfarer models have seen heavy onscreen placement recently, with the iconic shades appearing in Takers, Easy A and now Jackass 3D. Yet this model of legendary screen shades will probably remain most associated with Risky Business.
The other notable “product placement” in Jackass 3D is more of an homage than a placement. One stunt includes a jet engine and recreation of the legendary Maxell tape commercial.
Here is the original:
And here is the Jackass 3D homage:
Given Jackass’ target demo, and the original commercial's age, it’s questionable how many will get the joke. Do kids today even know what a cassette tape is?!
Go to Brandcameo for all the products in Jackass 3D.